Sekilas Tentang Pemasaran

Market Summary

* Marketing is a process and that makes manajeral individuals or groups get what they need and want by creating, offering, and exchanging products of value to other parties or any activity related to delivery of products or services from producer to consumer

* The target of marketing is to attract new customers by promising superior value, attractive price, distribute products more easily, effectively promote and sustain existing customers to retain the principle of customer satisfaction.

* Management of marketing is an attempt to plan, implement (which consists of activities to organize, direct, coordinate) as well as supervise or control the marketing activities within an organization to achieve organizational goals efficiently and effectively.